"I don't want to be a big fashion designer.
I want to build a house for other people to do that."
She envisions it as a space of collaboration, a kind of cultural centre meets
design workshop that combines tailoring and up-cycling services with a
gallery space for local artisans and a café run in partnership with refugee
organisations.
After proving herself a successful actress and entrepreneur,
she is now experimenting with fashion.
Values of ethics, community, collaboration, and sustainability are at the
heart of Jolie's new project.
In November, the actor, director, and former UN Refugee Agency Goodwill
Ambassador and Special Envoy will open the doors on Atelier Jolie,
a somewhat broadly defined effort to bring her globally minded,
socially conscious values to the world of fashion.
“Over the last 20 years documenting humanitarian stories,
I’ve seen the negative impact of Western consumerism on developing
countries—from child labor, illegal extraction of minerals, pollution
from the dyeing of fabrics, exploitation of farmers, and much more,”
she says. “Atelier Jolie can have an incredible positive impact on artisans
who have often been unrecognized and undervalued—
but we also have an opportunity to start conversations about workforce
exploitation, pollution, and waste.”
Further more she said,
“I was 26 when I became a mother,” she tells me. “My entire life changed.
Having children saved me—and taught me to be in this world differently.
I think, recently, I would’ve gone under in a much darker
way had I not wanted to live for them. They’re better than me,
because you want your children to be. Of course I’m the mother, and
hopefully that safe place for them and that stability. But I’m also the
one that they laugh at—and I see them taking over so many different
aspects of our family.”
Though she’s loath to admit it, her approach to fashion has been hugely
influential. Each style move she makes is fastidiously anatomized by fans
on social media, and her seeming reluctance to make a spectacle of herself
has only contributed to the current yen for all things quiet luxury
And it’s precisely that power that Jolie is hoping to harness for good.
Best wishes to her, I wish her every success!
No comments:
Post a Comment