More on finding your style for your wedding, this time its about bridal shoes

The one thing I will admit I can't make are shoes, and they

are really important for your Big Day. We all love our shoes, 

for me they make or break an outfit.

   

   

       

When I make an outfit for myself and also for my clients I 

 can be inspired by the shoe as to what details I might add. 

 I remember on occasions people asking me how I got the 

 shoes to match the embroidery, but I had bought the shoes 

 first and then embroidered my outfit!

 I have sold shoes from my shop for years. I always tried 

 my best to support local firms. In N Ireland we had are own

 Dana Shoes but sadly they died and my main supplier

 has been Rainbow Club shoes who I still deal with. 

 

 

Once I meet the characters in a firm I have a personal 
connection
with them I like to support them.

 

 

For my own wedding day I chose to wear a London designer called 

Diane Hassall. I had meet Di and stocked her shoes so it was an easy

choice. They were soooo comfy and of course I still have them today.

I always thought I would dye them as I do dye all my shoes for clients

but these ones still match my wedding dress. The details and 

embroidery work on Di's shoes naturally intrigue me.

 

 

It always amazes me but these days more and more brides order 

their bridal shoes online. It does mean that for a shop that sells 

shoes sometimes we can spend a considerable time letting the 

client try on shoes for her to then go order them online. So it has

made me more reluctant to stock many shoes, as a bride can return

a pair of shoes that she orders online that don't quite fit where I 

have to stock all the sizes for my clients to try. Different styles 

can be a different fit even though they are the same make.

This week I listened to the story of Emmy London as I was hand

beading. I sometimes listen to music to make me sew faster but I 

also love to learn, so if I can find a good podcast that I think is of

interest to me I'll listen. I loved the conversation on "The Love My

Dress"podcast with Emmy Scarterfield of Emmy London. Annabel's

soothing voice makes you stay tuned and Emmy's enthusiasm, 

passion for shoes and the honesty of her life story was compelling

listening. Annabel wore a pair of Emmy shoe's on her wedding day 

and sung high praises for her high heels, descibing them as 

"unbelievably comfortable to wear for hours and hours" one of the 

secret ingredients of even the Emmy London high heels.

 ( brides, take note!)

Finding your style for your Big Day.

 

"Going out to find Your Bridal Dress should be one of your 

happiness memories"

Before we go any further, this is a very tricky topic. If you’re

 not in the headspace

 to read about body image/size then feel free to come back 

another day, but this is

 an area that we  have to navigate every day.

And it’s complicated.

As women, we have to work so hard to stay centred and 

secure in the face of constant messaging about the way 

we look. How we style our hair, our make up, 

our weight, the shape of our bodies… It goes on and on. 

Beauty standards are constantly changing and, here’s the

thing, your body is not a trend! It doesn’t have to be a size 

whatever to be beautiful. That’s a lie we’ve been fed for years 

and it’s amazing to now see women rejecting it.

Beauty has nothing at all to do with dress size or body shape, 

neither does feeling good about yourself. I’m pleased we’ve 

made great strides towards body diversity in the past few years

but those feelings of inadequacy can be deep rooted and 

difficult to unlearn. When I was growing up, I didn’t fit the

beauty standards of the time. I was the girl who tied knitwear 

around my waist to hide a round bottom - a bottom I was ashamed 

of! - only for big bums to become en vogue later in my life. 

I’m a curvy woman and it took me years to accept myself as I am, 

shed the hangover from those societal expectations, and be happy 

with myself. Clothes helped me do that. Finding my own style and 

my tribe of amazing women who are all so different, and so confident

being (and dressing) for themselves set me free. That’s what we do 

every day at Joanne Ferguson Bridal to give you confidence. 

Trying on wedding dresses is an incredible experience, but it can

also throw up some unexpected emotions. If that sounds familiar, 

I’m here to give you permission to let it all go.

Truly, you are beautiful exactly as you are.

I’ve talked a lot about the moment when a bride steps into the 

perfect dress and sees herself for the first time. Despite what you

see from popular media, not everyone bursts into happy tears. 

Some do, but some simply stand a little straighter, walk 

a little taller, smile a little wider. Whatever the reaction, 

it’s obvious to myself and those with you, and what a moment 

it is to be a part of! I want every One of my bride’s to feel that 

confidence during her appointment, then that feeling will continue to grow 

for her wedding day, and beyond.

My calling in life is to craft clothes to empower women to feel 

amazing on one of the most important days of their lives and, 

let me tell you, you’ve given me as much joy and confidence as

I’ve given you these past (almost!) three decades. Watching you, 

wonderful women of all different shapes and sizes, blossom when

we discover your perfect outfit has been a revelation for me, 

because what could have possibly changed in those moments it took 

to pop a dress on? Your body certainly didn’t change from one moment

to the next. You are physically exactly the same, yet everything about 

you seems different. 

That’s the power of a great outfit.

Love Xx Jo💓

Building a Fashion brand

 "I don't want to be a big fashion designer. 

I want to build a house for other people to do that."

She envisions it as a space of collaboration, a kind of cultural centre meets 

design workshop that combines tailoring and up-cycling services with a 

gallery space for local artisans and a café run in partnership with refugee

organisations.

After proving herself a successful actress and entrepreneur, 

she is now experimenting with fashion.

Angelina Jolie in an Atelier Jolie dress incorporating deadstock materials. 

Values of ethics, community, collaboration, and sustainability are at the 

heart of Jolie's new project. 

In November, the actor, director, and former UN Refugee Agency Goodwill 

Ambassador and Special Envoy will open the doors on Atelier Jolie, 

a somewhat broadly defined effort to bring her globally minded, 

socially conscious values to the world of fashion.

“Over the last 20 years documenting humanitarian stories, 

I’ve seen the negative impact of Western consumerism on developing

 countries—from child labor, illegal extraction of minerals, pollution 

from the dyeing of fabrics, exploitation of farmers, and much more,” 

she says. “Atelier Jolie can have an incredible positive impact on artisans

 who have often been unrecognized and undervalued—

but we also have an opportunity to start conversations about workforce 

exploitation, pollution, and waste.”

Further more she said,

“I was 26 when I became a mother,” she tells me. “My entire life changed. 

Having children saved me—and taught me to be in this world differently. 

I think, recently, I would’ve gone under in a much darker 

way had I not wanted to live for them. They’re better than me, 

because you want your children to be. Of course I’m the mother, and 

hopefully that safe place for them and that stability. But I’m also the 

one that they laugh at—and I see them taking over so many different 

aspects of our family.”

Though she’s loath to admit it, her approach to fashion has been hugely

influential. Each style move she makes is fastidiously anatomized by fans

on social media, and her seeming reluctance to make a spectacle of herself 

has only contributed to the current yen for all things quiet luxury 

And it’s precisely that power that Jolie is hoping to harness for good.

Best wishes to her, I wish her every success!