Today branding is so important and it seems during lockdown everyone had time to stop and rethink what their present websites and online presence looked like. So me too I had time to stop and think while I had less sewing work to do.

Many years ago my Logo started with the back view of this bride with a tiny JEF hidden in her embroidery detail on her train.

These days I am still on a similar theme, still my poor brides back view, maybe it's because I don't like having my own photo taken that I always show her back view but it could be that I like buttons!!

 Where have the years gone? Do I tell people that this is how long I have been doing this??? Yesterday I joined in a seminar with some girls that run bridal shops in the UK. The good thing was they couldn't see me and so I really enjoyed the crack. Talking is something I didn't realise I was so good at. I know I am shy, but it seems nobody else really knows that!!

I have noticed some of my favourite designers just use their name but I don't think that really says anything to new brides. If I want someone to know which bridal place I am I have to say the one across from the Strangford Arms Hotel, not my name!!

My shop window has done all the work for me over the years but now its time to embrace online business, so I need to polish up my logo and everything else. A total face lift, sounds perfect.

My facebook.com/joannefergusonbridalshop

So I have been playing with this for years. Note the bride on my website.

www.joannefergusonbridal.com

The needle and the thread seem to stay there.

I could never manage to get her on my blog template, but maybe I should investigate Wordpress!

The mirror got a facelift and got some gold dots around it, it had had some gilt leaves and a hidden shamrock. As you saw from my last post the shamrock always gets a look in. I love the sentiment it means to me. So the shamrock is hidden in the bride's bouquet here, if your eyesight is good enough to see that.

I know what is going to happen the quality of my doodles will not come up good enough for me to be happy with them online

I tried this one on my Linkedin page

https://www.linkedin.com/in/joanne-ferguson-18127692/

Or lets go for some fun! I put colour in my images on my forms for work, but online they distract me if they are not prefect for whatever platform I am using. However there is nothing like a bit of colour to give us all a lift.

Let me know all your thoughts, I miss my chats girls.