The future of the Bridal industry going into the second quarter of 2021 looks so different to that of the industry that I have been accustomed to for so many years. In many ways, thank goodness! Having learnt so much about the bridal business over the years, brides’ tenacity in general, and having become professionals in strategy and survival, the industry and our business suddenly looks a lot brighter, smarter, stronger and more strategically focused than ever before.
Now is the time to consider what things add value to the business and the bridal experience going forward, and importantly I am physically in a position to maintain - whether from a time, space or financial requirement.
Some of you may have have experienced a digital video call with you and your bridal parties, whether it was for pre-qualification, pre-visit or to include the wider party during the appointment. When you consider each of these and relate them directly to your numbers, figure out which of these directly impacted and improved the bridal experience. As I return to welcoming brides back into my shop things have become busier than ever. Service and the personal touch is the key to my success.
We all know the importance of regular, engaging, and informative social media posts across all of the relevant platforms. Retailers and businesses in all sectors have become incredibly savvy in the last year at targeting and engaging directly with their customer online. Retailers in bridal and fashion, have really excelled and used the time effectively to present a sense of brand recognition, trust, and transparency with customers through engaging interactive posts. Those Reels, Stories, Tik Tok videos and creative content have kept potential new customers engaged and committed to choosing you as there first choice store when things re-open. However, content creation is time consuming and requires planning and management to ensure the quality and continuity remains intact going forward, especially if you are currently active across all the different platforms. When I analyse how long brides and myself could spend on these platforms I realise that just getting on with doing the work I have is much more cost effective. Well I don’t like spouting off and I don’t like being in front of a camera so best behind a sewing machine or talking to you in person. Assess the analytics and judge what works best for you, I bet you want to have the best experience in person with the person that can design and make your dress to your specific requirements. Support local makers and let’s get this wee country’s economy back up and running.
No comments:
Post a Comment